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Our Past Events of 2011

Past 2011 General Meetings/Panel Discussions

ROMANCE WRITING: Gathering Your Pearls and Casting Them Effectively

Monday, November 21, 2011

The market for Romance seems to be insatiable. And the shelf life seems to be limited for the most part. But that clears the way for new product. Just as with any discipline, there are rules, caveats and marketing methods.

We will discuss, as time allows:
The changes in romance novels (YA or adult) and in the marketing of romance
The kind of content (erotic, paranormal, Christian, LGBT, or...?) that is selling best
The most popular length
The importance of realistic dialogue
How to make your main and supporting characters real and how to create focus and conflict between them
Answering “why, how, where, when?”
Flashbacks
Humor
Creating compelling characters and page-turner plots that are not cliché
Foreshadowing and suspense
Sensuality and the development of the romance
Where to start the plot
Flaws to avoid; rules and the creative breaking of them
What it takes to be successful with romance
…and more

Our panelists:

DEE J. ADAMS Originally from Texas, Dee J. moved to California to study acting at the American Academy of Dramatic Arts in Los Angeles. After school, she began acting in television and commercials. Dee J. sold her first romantic suspense to Carina Press in December 2010. “Dangerous Race” was released in early September 2011, and its sequel, “Danger Zone,” is set for release in February 2012. The third book in the Adrenaline Highs Series, “Dangerously Close,” will also be released in 2012. Dee J. also gives a pitch workshop that takes the terror out of the process. You can find more information about her at DeeJAdams.com.

SABRINA DARBY Sabrina Darby has been reading romances since the age of seven and from them, learned her best vocabulary: “dulcet,” “diaphanous,” and “turgid.” Her background in anthropology and her love for history found a natural outlet in 19th century historical romance. A member of RWA and Romance Divas, she has taught workshops on theme, adaptation and romance. Her debut book with Avon Red, “On These Silken Sheets,” was a Favorite Erotic Romance finalist in the Australian Romance Readers Awards and a Best First Book finalist in the National Readers’ Choice Awards.

CHRISTINE LONDON is a member of Los Angeles Romance Authors and a multi-published author of contemporary romance--a dozen. She was born in Chicago, but early in life, left the long winters of the Midwest to find her roots in the sun and charm of California. Her adopted home became Great Britain when she spent a year of college in the east end of London. Her fascination and love affair with all things British has grown over the years, facilitated by summers spent trading houses. After graduating from Loyola Marymount University in Los Angeles, Chris continued with family, teaching, singing in a jazz sextet and running foot races before discovering her true passion….the romance and adventure of writing. She is author of “Shadows Steal The Light,” “Leap of Faith,” “Against the Current” and “Soul in his Eyes,” and more. See ChristineLondon.com.

ZOË ARCHER is a member of the Los Angeles Romance Authors and a multi-published and award-winning romance author. One day, a brave editor at Kensington read the manuscript for the first “Blades of the Rose” book, and fell in love with it. When that editor said Kensington would not only publish Zoë‘s first book, but three more, Zoë fell in love with the editor, which was awkward since Zoë was married. And so was her editor. Still, they bravely soldiered on, producing the “Blades of the Rose” series, which garnered considerable acclaim, including a RITA award nomination for “Rebel,” and a Publishers Weekly Pick of the Week and starred review for “Scoundrel.” Zoë is eager for readers to take a walk on the dark side with her new series, “The Hellraisers,” featuring a group of very bad boys.

Margaret Brownley Thrills, mystery, suspense, romance: Margaret penned it all. Nothing wrong with this — except Margaret happened to be writing for the church newsletter. After she made the church picnic read like a Grisham novel, her former pastor took her aside and said, "Maybe God's calling you to write fiction."

So that’s what Margaret did. She’s now a New York Times bestselling author and a Romance Writers of America RITA finalist with more than 25 novels to her credit — not bad for someone who flunked 8th grade English. Just don’t ask her to diagram a sentence.

The third book in her Rocky Creek series, “A Vision of Lucy, is available now. Her next book, Dawn Comes Early, will be published March 2012.

Moderator:
GARY YOUNG’s
plays have been produced at the Kennedy Center, Lincoln Center, the White House, the Smithsonian, and venues throughout the US and Europe. His one-person play, “ON HOLD: The MYTH of Male Maturity,” premiered in England and he will perform the show in LA, “soonish,” with a companion book, “The Immature Male Handbook.” “Loss and Found: Surviving the loss of a partner,” co-written by his wife, Kathy, is used in colleges. Gary has been IWOSC’s Director of Professional Development, creating our programs for many years. He is the President of the Publishers Association of Los Angeles, the Executive Director of the Lifetime Achievement Foundation, and a Vice-Chair of the Alliance of Los Angeles Playwrights. His newest books, ”Slingshot,” “Glimmer the White Moonshine,” and “Social Networking for the Anti-social,” will be coming out soon.

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Writing about TRAVEL and FOOD: Getting your Just Desserts

Monday, October 24, 2011
7:30 to 9 p.m. (networking follows the program)

The field of Travel and Food has an insatiable appetite for product, online and in print. People want to hear all about new restaurants, fresh takes on established restaurants. Yes everyone eats. And we like to know where the bargains are, where the celebrations can be found, where the tastes are special, even if we cannot afford to try them ourselves.

No matter how many thousands of years old the location, people want to read fresh encounters with new “insider” information, low-cost alternatives, and current exhibitions, and the imagination of the reader loves to receive a taste of wanderlust, and feel that this experience can be shared.

Our panelists will include:

MARILYN ANDERSON is an award-winning writer for television, film, and theatre. She has written for “Murphy Brown,” “Sherman Oaks,” “Friday the 13th,” “Carol & Company,” and more. She is currently producing two feature films for which she wrote the screenplays. Marilyn wrote and co-produced the web series for her book, “Never Kiss a Frog.” Marilyn also writes a travel column, “Romance on the Road,” for several magazines. She was the Travel & Entertainment editor for “Agenda Magazine” and she writes for “Splash Magazines Worldwide.”

JERRY CAMARILLO DUNN is an award-winning travel writer. He has worked with the National Geographic Society for 27 years and written hundreds of magazine and newspaper stories, as well as guidebooks for Nat Geo and the Smithsonian. He was a staff editor/writer at “National Geographic Traveler” magazine and also edited the entire front department at “Islands” magazine.

His work has been recognized with three Lowell Thomas Awards (the “Oscars” of travel writing) from the Society of American Travel Writers.

His latest book is “My Favorite Place on Earth “(National Geographic), in which 75 remarkable people, ranging from the Dalai Lama to Natalie Portman, talk about places they love. Jerry has also taught travel writing seminars for two decades.

BARBARA HANSEN was a longtime staff writer at the LA Times, in the food section, and also wrote for the Travel Section. She just started the blog www.TableConversation.com and, in September, launched the blog EatMx.com, which deals exclusively with Mexican food on both sides of the border.

She also writes for the LA Weekly blog Squid Ink, covering happenings in and around Los Angeles.

She has written 5 cookbooks, and articles for such publications as Bon Appetit. In 2004 Barbara won a James Beard award for an article on mezcal in Oaxaca.

NANCY MILLS is a cookbook author and entertainment journalist based in Los Angeles. She has written four cookbooks with her son, Kevin Mills: “HELP! My Apartment Has a Kitchen” (Houghton Mifflin Harcourt, 1996 – has sold more than 120,000 copies to date); “HELP! My Apartment Has a Dining Room” (Houghton Mifflin Harcourt, 1999); “Chocolate on the Brain” (Houghton Mifflin Harcourt, 2000), and “Faster! I’m Starving!” (Gibbs Smith, 2006). Nancy writes celebrity profiles for publications around the world, including the New York Times Syndicate, USA Today, The Guardian, Cosmopolitan, The Chicago Tribune, Los Angeles Times and New York Daily News. She is a graduate of Cornell University.

Moderator:
PETER TABORR, MBA.
is a marketing, sales, and strategy executive with Business-to-Business and Business-to-Consumer experience in advertising, the luxury boat market, and wine distribution. He speaks four languages fluently, has traveled the world for both business and pleasure, and is the co-author (with Emannuelle Bizzarte, PhD) of the forthcoming series of e-books for men and women: “International Pleasure Travel: Connect with Hot Women Easily, Intimately, Inexpensively, and Often (regardless of your looks or game) – a Guide for Men” and “International Pleasure Travel: Connect with Passionate Men, Intimately, Easily, and Often (regardless of your looks, age or wealth) – a Guide for Women.”

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BOOKSTORES AND BOOKSELLERS: Today and Tomorrow — a Vanishing and Rejuvenated Breed

Monday, September 26, 2011
7:30 to 9 p.m. (networking follows the program)

From the very beginnings of modern publishing in the last century and the World War I era, the corner bookstore has been the center of literary life for authors and readers alike. But with bankruptcies of independent and chain bookstores over the past decade, along with internet book sales and eBook readers like Kindle, iPad, and Nook, what role will walk-in bookstores play in today's society – and tomorrow's? How can self- and small-press/trade-published authors get favorable position in bookstores? What's the 21st century business model for bookstores? Will they focus more on out-of-print and "backlist" books, or "curating" books and author events? How will bookstores adapt to the post-Kindle/iPad world?  And what are the secrets of staying in business, for the independent and chain booksellers that are still with us today?

As that great “Golden Girls” literary critic Sophia Petrillo might say, "Picture it: 1995 or 2000. Borders and Blockbuster Video are the hottest stocks in the market. Every middle-class suburb or strip mall has one." Who would have thought back then, that just 10 or 15 years later, they'd both be things of the past?

These issues and more will be discussed.

Our panelists include:

JAMES CAHILL, owner of James Cahill/Rare Books, Inc. and Quintessential Rare Books, LLC, in Aliso Viejo, is one of the world's top rare book dealer of first editions between 1850 to present. He has been selling rare books for over 25 years, and has assembled many world dlass book collections around the world. James was born in Orange County and taught English at Valley High School in Santa Ana, California. He also dances salsa and Argentinetango professionally, and is the winner of several dance competitions.

JULIA CALLAHAN helped run the events department at Book Soup for four years, where she hosted thousands of authors. She is now the Marketing and Publicity Director at Rare Bird Lit, a literary publicity and events firm in downtown Los Angeles. She is also the fiction editor of The Rattling Wall literary journal. In her spare time, she skates with the Los Angeles Derby Dolls.

DAVID KIPEN is the former director of literature at the National Endowment of the Arts, where he spearheaded the Big Read project. Before that, he spent seven years as book editor and critic for the San Francisco Chronicle. Lately he's become the book correspondent for The Madeleine Brand Show on KPCC. His first venture into social entrepreneurship is a community lending library and bookshop in Boyle Heights called Libros Schmibros, which landed on the L.A. Times front page last November and at the Hammer Museum last month. You can read the NY Times areticle here: http://articles.latimes.com/2010/nov/09/entertainment/la-et-funky-bookstore-20101109.

SHANE PANGBURN is Community Relations Manager at Barnes & Noble on Santa Monica's Third Street Promenade, in charge of events and outside sales. From Illinois, he has worked at Barnes & Noble for five years. The prolific Pangburn has completed several plays and screenplays, a novel, and hundreds of comics and published illustrations.

ELAINE WILKES, Ph.D., is the author the award-winning book, “Nature’s Secret Messages: Hidden in Plain Sight,” published by Hay House publishing. She’s been interviewed on numerous radio and TV shows such as CNN Headline News and E! Entertainment, and has been quoted in major media such as Forbes, CNN, Chicago Tribune, and Woman's World. She spoke with over 1000 store buyers and the top insiders in the book business (including IWOSC president Flo Selfman), along with spending hundreds of hours of tedious research to develop a comprehensive course on “How To Get Your Book Into All Types of Stores.” (YourBookInStores.com)

Moderator:
TELLY DAVIDSON is author of the acclaimed media tie-in book “TV's Grooviest Variety Shows,” cited as a Book of the Year by the TV Academy, and the forthcoming satirical novel “Pop Culture,” currently in final negotiations for publication. His writing has appeared in over a dozen commercial publications and websites, and he has worked on the TV specials “Pioneers of Television,” “Most Outrageous Game Show Moments,” and as production coordinator for “The WRITE Environment.” Telly is an active member of IWOSC and PEN, having hosted or served on several IWOSC panels including “Books-to-Film,” “Biographies & Memoirs,” and “The Future of Publishing.”

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GOING SOLO: Performing Your Own Words

Monday, July 25, 2011
7:30 to 9 p.m. (networking follows the program)

As a writer, you may have the urge to say your own words out loud. If you are brave, or just want to have fun, it can be illuminating to hear your own words reflected off an audience.

The panel will discuss one-person shows, stand-up comedy, and storytelling. (Book readings will be covered at a later program.)

The panel will discuss:

  • The courage needed
  • How to take the first step
  • How to get your work produced
  • Whether or not you need to have a director
  • How to polish your work, both in the privacy of your space and through input from test audiences
  • Some of the basics of both disciplines
  • Dos and don’ts
  • Rules, and how to break them creatively
  • Connecting with an audience
  • Expressing your truth in a way that captivates an audience
  • Dealing with multiple characters and narrators

…and more, as time allows

THE PANEL INCLUDES:

MARK W. TRAVIS is known internationally for the solo shows he has developed and directed over the past 15 years, including “Time Flies When You’re Alive,” “A Bronx Tale,” “Undressing New Jersey,” “Insomnia,” and many others. Mark has been credited in the LA Times with having created a “new theater genre.”

His book on film directing, “The Director’s Journey,” became an instant bestseller (L.A. Times); it was followed by “Directing Feature Films,” required reading by hundreds of film schools worldwide. “The Film Director’s Bag of Tricks” will be published in September 2011.

Since 1992 Mark has been sharing his techniques on writing, acting and directing worldwide. USA: The Directors Guild, American Film Institute, Pixar Animation Studios, UCLA Extension, and extensively in Japan, Germany, Poland, England, Brazil, France, Netherlands, Ukraine, Norway, and Ireland. www.markwtravis.com.

TERRIE SILVERMAN, MFA, is a writer/performer, artist-in-residence at Beyond Baroque Literary Arts, and founder of Creative Rites Workshops & Coaching.

She's been teaching writing, storytelling, and developing the one-person show for over a decade. Additionally, she has directed highly praised solo shows. Her students have been featured on “This American Life,” NPR, the Huffington Post, popular local storytelling series, and have had their memoirs published. They include Susan Isaacs' “Angry Conversations With God” and Andrea Askowitz's “My Miserable, Lonely, Lesbian Pregnancy.”

Solo shows developed with Terrie include Ann Randolph's “Squeezebox,” produced by Mel Brooks and Anne Bancroft; Off-Broadway and Obie-award winner Heather Woodbury's “Desmond Nanni Reese, A Stripper's History Of The World.”

Creativerites.com
blog: Creativeriteing.blogspot.com

MARK MILLER started his performing life as a part of the San Francisco stand-up comedy scene, where he wrote and performed his own stand-up act, sharing the comedy club stages and often doing improvisational comedy with the likes of Dana Carvey and Robin Williams. Encouraged by his mentor, Jay Leno, to move to Los Angeles, Mark became a stand-up fixture at the world-famous Comedy Store and Improvisation nightclubs. TV soon beckoned, and Mark became the first 4.0 perfect-score-from-all-three-judges winner on "Star Search." Several TV talk show appearances followed.

Mark then segued into a comedy writing career, with numerous sit-com and variety show writing/producing positions. He has also been a humor columnist for the Los Angeles Times Syndicate and currently writes a regular humor blog for The Huffington Post. In addition, Mark performs his original spoken-word humor essays at many theaters and clubs in the Los Angeles area, including Sit ‘N Spin, I Love A Good Story, Tasty Words, Pinata, and Story Salon.

LAURI FRASER is a writer, voice-over actress, storyteller, and creator/producer of “I Love A Good Story,” a monthly live show and podcast featuring true personal stories, spoken word and live original music. She has written and performed three one-person shows.  Her stories have been published in “The Story Salon Big Book of Stories,” “How to Make it in Hollywood,” Aromatherapy Magazine,” “Raw Magazine,” and “Real Authentic Women.”

Lauri has performed at most of the story salons around town. She is the voice of Jane Jetson and can be heard on cartoons (“Superman,” “Batman,” “I Am Weasel,” “101 Dalmatians,” “A Boy Named Q”), games (Play Station 2, “Rosey the Riveter”), animated features (“Rocky and Bullwinkle,” “Open Season 2,” “The Eye of the Future” (voice of EARTH), and commercials.

MICHAEL KEARNS The first openly gay actor in Hollywood, Kearns established himself as a mainstream actor in the seventies and eighties (“The Waltons,” “Murder She Wrote,” “Cheers,” “Body Double,” “Beverly Hills 90210,” “And The Band Played On”) while immersing in the worldwide theatre scene.

He has achieved international acclaim as a brilliant solo performer (“intimacies,” “more intimacies,” “Rock,” “attachments,” “Tell Tale Kisses,” “Make Love Not War,” “Once Upon a Time in South Africa”).

Kearns is the author of six theatre books published by Heinemann, including his most recent: “The Drama of AIDS, My Lasting Connections with Two Plays that Survived the Plague.”

HEATHER WOODBURY’s convention-bending solo and ensemble works combine the immediacy of performance art with a novel's scope. Her new episodic drama “As the Globe Warms” was performed in front of a live audience and online over three seasons (34 episodes) in 2010-11.

Woodbury’s 10-hour, 100-character solo play, “What Ever: An American Odyssey,” toured from Chicago’s Steppenwolf to London’s Royal Festival Hall. Hailed by the NY Times as “a masterwork of the solo form,” it is published by Farrar, Straus & Giroux as a novel and was broadcast on public radio with host Ira Glass.

Her play “Tale of 2 Cities: An American Joyride” won a 2007 OBIE and is published by SemioText(e). She is a recipient of the Spalding Gray Award, Kennedy, NEA Awards for Playwriting, and C.O.L.A. (City of Los Angeles) fellowship, awarded to individual artists for sustained achievement in their discipline.

Moderator:
GARY YOUNG’s plays have been produced at the Kennedy Center, Lincoln Center, the White House, the Smithsonian, and venues throughout the US and Europe. His one-person play, “ON HOLD: The MYTH of Male Maturity,” premiered in England and he will perform the show in LA, “soonish,” with a companion book, “The Immature Male Handbook.” His book, “Loss and Found: Surviving the Loss of a Partner,” co-written by his wife, Kathy, is used in colleges throughout the country.

Gary has been IWOSC’s Director of Professional Development, creating our programs for several years. He is the President of the Publishers Association of Los Angeles, the Executive Director of the Lifetime Achievement Foundation, and a Vice-Chair of the Alliance of Los Angeles Playwrights.

His newest books, ”Slingshot,” “Glimmer the White Moonshine,” and “Social Networking for the Anti-Social,” will be coming out soon.

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HOORAY FOR HOLLYWOOD (AND BROADWAY)!
Arts & Celebrity Writing and Film/TV Criticism

Monday, June 27, 2011
7:30 to 9 p.m. (networking follows the program)

What do editors, agents, magazines, websites, and readers look for in writing on media? What is the difference between paid/professional film, TV, and arts criticism vis-a-vis amateur bloggers? What is the future of criticism and celebrity coverage in the Twitter/Facebook age? How has the diversity explosion in racial/cultural issues within the cinema changed the game? Are cultural critics today more diverse than they were in the past? How has the tabloid-ization of media affected coverage of film and television — as in the meltdowns of Charlie Sheen, Donald Trump, Arnold and Maria, reality TV personalities, "outing" gay celebrities, etc?    

IWOSC's June panel on Arts & Entertainment writing, film/TV criticism, and covering the celebrity beat will examine these questions. We'll also discuss interview techniques, demographics and "branding" issues, and the changing role of the editor in arts and entertainment writing. 

THE PANEL INCLUDES:

RAY RICHMOND is considered one of the leading experts on television, media and the entertainment industry. For the last 15 years, he has worked as a television critic, columnist and reporter for publications including “The Hollywood Reporter,” “Daily Variety,” the “Los Angeles Daily News” and “The Orange County Register.” Ray got his start as a production assistant for Merv Griffin Productions in 1985-86. His books include “The Simpsons: A Compete Guide to Our Favorite Family” (1997); “This is Jeopardy: Celebrating America’s Favorite Quiz Show” (2004); “TV Moms: An Illustrated Guide” (2000); and “My Greatest Day in Show Business” (1999). He has been featured regularly on NPR, at the Paley Center for Media, and jas lectured on TV, film, and media for Chapman University, USC, and UCLA. In 2009 he launched his own firm, The Ray Richmond Company, where his clients include “Deadline Hollywood” and Hallmark Entertainment.

BRENT SIMON is the current president of the Los Angeles Film Critics Association. Brent became senior editor of “Entertainment Today” magazine from 1999-2004 and is currently film editor at “H Monthly” magazine. He has written for “New York Magazine,” “NowPlaying,” “ShockYa,” “FilmStew,” “YahooMovies,” “Screen International,” and has been published in “Magill's Cinema Annual” and “Newsmakers.”Mr. Simon has served on film competition juries and covered numerous film festivals including LA Film Festival and AFI FEST, where he was a content editor in 2005. His comedy play, “Pulp College,” was produced off-off-Broadway in 2008. Brent blogs at SharedDarkness.com and is SharedDarkness on Twitter.

DEBRA LEVINE's byline regularly graces top-tier publications like “The Los Angeles Times” and the “The Huffington Post.” She has also published in “Culture Monster,” “La Opinión,” “Jewish Journal of Greater Los Angeles,” the “Long Beach Press Telegram,” and “South China Morning Post.” As a Pittsburgh native and former professional modern dancer, she has lived in New York, Hong Kong, Beijing and Tel Aviv, nurturing her arts passion in all cities. In October 2010, she was a Fellow at the NEA Classical Music & Opera Institute at Columbia University in New York. In 2009, Debra was a Fellow at the NEA Dance Criticism Institute at the American Dance Festival at Duke University. In August 2009, she led (with Brent Simon) the successful grassroots campaign to save the 40-year-running classic film program at the Los Angeles County Museum of Art (LACMA). Debra blogs at Artsmeme.com and Twitter.com/artsmeme and runs her own corporate writing/consulting firm at Levine & Associates Ms. Levine is a proud member of IWOSC.

LIBBY SLATE is a regular contributor to “Emmy” Magazine Emmys.com and Emmys.tv, as well as “Performances” magazine, the Segerstrom Center for the Arts (formerly, the Orange County Performing Arts Center) and “Where Los Angeles.” She has written more than 300 articles for “The Los Angeles Times,” including two columns of her own, and has also written for “Disney Magazine,” “The Hollywood Reporter Magazine” and “TV Guide.” Her article on Oprah Winfrey for the Primetime Emmy Awards program received an "I loved it!" from Winfrey herself. In addition to her celebrity interviews, Libby spotlights the behind-the-scenes craft and art of entertainment. She has also written about theater and figure skating, profiling many notable skaters and touring with Champions on Ice. Ms. Slate inadvertently helped make history with her “Skating” magazine cover story on Nancy Kerrigan, cited by rival Tonya Harding's camp as a reason for the attack on Kerrigan at the 1994 Winter Olympic trials. Libby Slate is a member of the American Society of Journalists and Authors and a longtime active member of IWOSC. Her website is LibbySlate.com

Moderator:
TELLY DAVIDSON is author of the award-winning “TV’s Grooviest Variety Shows,” which was cited by the TV Academy, NPR, and several national newspapers, and the forthcoming novel “Pop Culture,” as well as developing several media tie-in projects on films and TV shows. His film and TV reviews have been published in over a dozen magazines and commercial websites; he has worked on specials for NBC, the American Film Institute, and on the new PBS documentary “Pioneers of Television II,” as well as its Emmy-nominated forerunner. He has hosted or been a part of earlier IWOSC panels like "From Books to Film," "Biographies and Memoirs," "Covering the Celebrity Beat," and two "Trends in Publishing" panels. He is an active member of IWOSC and PEN-USA.

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MARKETING YOUR WRITING: Increasing Your Success

Monday, May 23, 2011

It's obvious: No marketing, no sales. Unfortunately, your work will not sell itself. But if you’re savvy, creative, and energetic, your work will have an edge regardless of your competition. Still, you need to know HOW, you need to know WHERE, and you need to know what's NEW and CREATIVE. You also should know how to promote your work inexpensively and efficiently.
IWOSC’s panel discussion, “MARKETING YOUR WRITING: Increasing Your Success,” will address marketing writers of all descriptions, including, but not limited to, authors and journalists.
We have assembled a panel of experienced mentors. Learn from them. Resolve to put the time and energy into exposing your work to a larger market. And you do that by building professional skills covered by the panel, which include, as time allows:

• Blogging
• Social Media
• Press releases
• Radio
• Website management
• Traditional methods
• Hints, tricks, shortcuts, cost-savers
• And more!

PRESENTERS:

MARK MILLER has worked as a marketing communications manager, creative director and senior copywriter within such industries as accounting, real estate, law, mortgage, direct mail, non-profit, national membership associations, media and entertainment. Miller is currently a marketing specialist for High Impact Marketing, where he performs marketing consulting work for a variety of professional service organizations.  Miller has worked for such firms as Stonefield Josephson Accounting, O’Melveny & Myers LLP, KB Home, KCET Television, U.S. Sales Corporation, and ToyTime.com. Mr. Miller is also an experienced comedy writer.

STEVEN SANCHEZ is the founder and CEO of INEXUS.COM, a Los Angeles-based firm that consults, builds and promotes Internet business solutions. For the past 18 years, he has worked with leading companies in industries such as travel, health and racing to create websites that work for both business and consumers. Steven has helped companies both large and small start their web businesses and publish online. He has also served as technical editor on bestsellers such as “Homepage Usability” and “Web Design on a Shoestring.” Sanchez is writing his next book about starting and growing a profitable website business.

JULIA DRAKE is founder and owner of Julia Drake PR, a boutique literary publicity company which specializes in premium author services including niche press campaigns, social media marketing, innovative book events, and promotional video services. Julia also acts as president of the LA Chapter of the Women’s National Book Association. She holds a degree in screenwriting and film from UCLA and the American Film Institute.

ALEX CARROLL is a bestselling author and a leading expert on radio publicity. Over the past 10 years he has been a guest on over one thousand radio shows, captured well over $4,500,000 in free radio airtime, and generated more than $1,500,000 in orders directly from listeners … all without spending a DIME on advertising and better yet, rarely leaving the comfort of his home. Alex knows how to extract a mother lode from the radio publicity gold mine.

GREG GERTMENIAN, General Manager of Abbott
Management, a literary management company for writers of TV and film scripts. The company strives to bring attention to developing talented writers by exposing work to accomplished producers and directors. At Abbot, Greg has overseen options and writing assignments, and he has associate-produced. 
Experienced in writing, producing and directing sketch comedy, Greg also pursues his own projects. His film, "Balrog: Behind the Glory," a "mockumentary" based on "Street Fighter II," will screen at July's EVO 2011. Abbot's proprietary development software will roll out to production companies this summer.

MICHELLE LANGE, founder of M Lange Media, is a media strategist who helps clients build their marketing platform using social media, web-based marketing, and video for the web. Her clients include best-selling authors, columnists, experts, and entrepreneurs. Michelle helps clients create dynamic content that captures their voice and expertise, communicates their brand clearly, and engages their audience. She has worked for companies including The Gersh Talent & Literary Agency, director Gary Ross’s production company at Universal Studios, and Pierce Brosnan’s production company at MGM. Michelle graduated from N.Y.U., Tisch School of the Arts, with a B.F.A. in Acting and a concentration in English Literature.

Moderators:
JOHN SEELEY President/CEO of Blue Moon Wonders and Heart Fire Seminars, specializing in educational and personal growth workshops and products. John’s published books are: “Get Unstuck! The Simple Guide to Restart your Life” and “Get Unstuck”! Seeley has shown by example the value of a clear marketing plan, a commitment to carrying it out, and the energy to implement it. He is IWOSC’s marketing director.

GARY YOUNG worked with Jean Kennedy Smith as a coordinator for the National Very Special Arts Festival. His plays have been produced at the Kennedy Center, Lincoln Center, the White House, the Smithsonian, and venues throughout the US and Europe. His book, “LOSS AND FOUND: Surviving the Loss of a Partner,” co-written by his wife, Kathy, is used in colleges throughout the country. Gary has been IWOSC’s Director of Professional Development, creating our programs for many years. He is President of the Publishers Association of Los Angeles (PALA).

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AGENTS UPDATE 2011:
What You Need to Know to Be a Savvy Player in Today's Publishing Game

Monday, May 2, 2011

In a changing marketplace, it’s more important than ever to have an advocate to fight for you when going the route of traditional publishing. Our May program will present a panel of stellar Los Angeles agents and a prominent literary attorney who will provide a look at their world today. We’ll cover what you need to know to find the right representative, how to get their attention, and the steps you should take to create the strongest relationship. In addition, we’ll look at hot genres like YA, self-publishing’s influence on the book market, the ebook factor, and what you need to know to be a savvy player in the publishing game in 2011. We also have a manager of screenwriters to cover representation when writing for film and TV. Come join us for insider insights into an ever-evolving world!

Our panelists will include:

Paul Levine, literary agentPaul S. LevinePaul S. Levine Literary Agency

The vast majority of Paul S. Levine’s clients come to him as new previously unpublished or self-published authors. For over 28 years, he has offered clients a unique combination of publishing industry knowledge and legal services. Paul will consider fiction, nonfiction, children’s and young adult manuscripts and proposals. Projects include Victoria Johnson’s Get Grant Money Now, David Seidman’s What If I Am an Atheist?; A Guide for Teenagers, Sheila Copeland’s Chocolate Star, and Steven Savile’s Guild Wars 2: Novel. Paul has taught at UCLA Extension Writers Program for over a decade.

Ashley Grayson
Carolyn Grayson
— Grayson Literary Agency

For more than three decades, Ashley Grayson has run the Ashley Grayson Literary Agency here in Southern California as a full-service literary agencyrepresenting authors to publishers. He represents commercial fiction (urban fantasy, thrillers, young adult) and some nonfiction. Ashley discovered Christopher Pike, and represents best-selling authors including Bruce Coville, Barb and J.C. Hendee, Carrie Vaughn, and John Barnes. He is an active member of AAR (Association of Authors' Representatives), and he blogs at GraysonAgency.com/blog.

Carolyn Grayson has been an active agent with the Ashley Grayson Literary Agency for more than 15 years. She represents fiction (including women’s fiction, romance, urban fantasy, young adult), and some nonfiction projects (self-help, true crime). The Agency is active in selling international rights and media rights. Carolyn is a member of AAR and the Romance Writers of America.

Taylor MartindaleTaylor MartindaleSandra Dijkstra Agency

Taylor is most interested in acquiring young adult fiction, specifically gritty contemporary, unique paranormal/urban fantasy, and any story with a captivating voice. She will also consider children’s picture books, commercial fiction, women’s fiction, and multicultural fiction. Taylor is looking for engaging and unforgettable characters and stories that stay with you long after you turn the final page. She recently sold a YA sci-fi thriller series for Debra Driza, which will come out from Katherine Tegen Books/Harper Collins in the fall of 2012.

Jennifer RoféJennifer RoféAndrea Brown Literary Agency, Inc.

Jennifer handles children's fiction projects, from picture books to young adult. Middle grade is her soft spot; she's open to all genres in this category, especially the tender or hilarious. For YA, Jennifer’s drawn to contemporary works; dramatic or funny romance; and urban fantasy/light sci-fi. For picture books, early readers, and chapter books, she’s interested in character-driven projects and smart, exceptional writing. Jennifer also enjoys how-to and sports-related nonfiction. Her clients include Laurie David, Cambria Gordon, Crystal Allen, and Barry Wolverton. Jennifer is co-author of the picture book Piggies in the Pumpkin Patch.

gGreg GertmenianAbbot Management

Greg is General Manager of Abbot Management, a literary management company for writers of TV and film scripts. Abbot Management strives to bring attention to developing talented writers by exposing work to accomplished producers and directors. At Abbot, Greg has overseen options and writing assignments, and he has associate produced. Experienced in writing, producing and directing sketch comedy, Greg also pursues his own projects. His film, Balrog: Behind the Glory, a mockumentary based on Street Fighter II, will screen at July’s EVO 2011. Abbot’s proprietary development software will roll out to production companies this summer.

Ivan HofmanIvan HoffmanLiterary Attorney

Proudly in his 38th year of practice, Ivan Hoffman has legal specialties that include publishing and writing law.

Ivan stays on the cutting-edge of the law, addressing developments through his articles, speaking appearances, interviews and award-winning website. Ivan is a graduate of UCLA Law School.

Robin QuinnModerator:
Robin Quinn — award-winning book editor, ghostwriter and publishing consultant who specializes in health, spirituality and self-help, as well as select fiction and memoir. Her website is WritingAndEditing.biz.

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DOCUMENTARIES: The Writer’s Vision Illuminated”

Monday, March 28, 2011

As writers, we have a unique vision and a variety of platforms in which to express our thoughts. A perennial and growing medium is the documentary. If you look at the list of documentaries in the past several years, you will find almost every subject, from the political, to health, to the obscure, and more. A unique collaboration is enjoyed with this form.

We will explore recent documentaries from the writer’s point of view. What makes the documentary successful, and how do you define this success? How do you promote, and what are the ways in which it can “get out there”? What happens to the writer’s words and organizational ideas once the process begins? Does it start with the writer or with the producer or director? What are some ownership and budgetary concerns? Who raises the money and who gives it? What are the future prospects for a writer who has become involved?

Panelists include:

NAT SEGALOFF is a journalist who has done hundreds of newspaper, radio and TV interviews, essays, and reviews; wrote and produced episodes for "A&E Biography"; co-founded the "Alien Voices" science fiction production company with John de Lancie and Leonard Nimoy; co-wrote the play "The Waldorf Conference" about the Hollywood Blacklist; and has published ten books including his brand new one, “Arthur Penn: American Director.” He notes that his resume looks good but his bank account does not, reflecting the crummy fate of freelancers in today's corporate media.

LESLIE NEALE‘s first film, the award-winning “Road to Return,” narrated by Tim Robbins, prompted a Senate Bill from the House Judiciary Committee to fund the aftercare program in six more states. Her best-known film, “Juvies,” followed 12 juveniles for five years who were all tried as adults and sentenced to adult prisons. Narrated by Mark Wahlberg, “Juvies” aired on HBO and toured the world as one of the top ten Human Rights Watch Films of 2005.

Other credits include: a documentary about Gospel Music called “Rhythm of the Heart, A Healing Presence,” chronicling the renegade healing practices of the Medical Mission Sisters; “Ironwood,” a documentary short on the college program at Ironwood State Prison which helped spread the college program throughout California State Prisons; and another short for Loyola Law School Center for Juvenile Justice. She is currently producing a documentary on restorative justice and the healing power of forgiveness between victims and perpetrators called “Unlikely Friends.”

JESSICA KIVNIK’s documentary short film “Carp: A Four Letter Word” examines the complex issues surrounding the fight to keep aquatic invasive bighead and silver carp from entering the Great Lakes. The film premiered in 2010 at the Gene Siskel Film Center as part of the Chicago 360 Documentary Film Series.

Jessica is a writer/producer/director who has contributed to many varied projects for screen and stage. She studied sketch and improv comedy at Second City and iO, and wrote, produced and performed in several shows at Second City, iO, Sketchfest and the Chicago Improv Festival. She is a producer on the upcoming web series “Wikisoap,” a contributing writer for Examiner.com and is currently writing a feature-length romantic comedy.

ADAM SCHOMER. In his recently completed feature documentary, “The Highest Pass,” we follow a yogi with a death prophecy who leads a group of motorcyclers into the Indian Himalayas and over the highest road in the world. It's a stunning look into wisdom in real-life practice. In addition to writing and producing, Adam teaches yoga, has written the spiritual book series “The Free Life,” and guides trips to India.  His writing credits include the children's TV show “Becka and the Big Bubble,” the books by the same name, the graphic novel “The Pedal Pals,” and his company i2i Productions is currently developing a children's documentary- style TV series.

JEFFREY BERMAN is the founder of RDRR Productions, a produced screenwriter, and member of several committees at the Writer's Guild of America. Berman sold his first script to Ron Howard and Brian Grazer for Imagine Films. Since then he has written scripts for nearly every major studio in Hollywood, including The Walt Disney Company, Universal, Paramount, NBC, The Hallmark Channel and many more. Berman is also the creator and host of the award-winning series “The Write Environment,” which features interviews with some of today's top TV series creators and screenwriters, and the science-fiction Film Noir web series, “Naught for Hire,” featuring the adventures of lost-in-time detective Nick Naught.

Moderator:
TELLY DAVIDSON is author of the award-winning “TV’s Grooviest Variety Shows,” which was cited by the TV Academy, NPR, and several national newspapers, and the forthcoming novel “Pop Culture,” as well as developing several media tie-in projects on films and TV shows. His film and TV reviews have been published in over a dozen magazines and commercial websites; he has worked on specials for NBC, the American Film Institute, and on the new PBS documentary “Pioneers of Television II,” as well as its Emmy-nominated forerunner. He has hosted or been a part of earlier IWOSC panels like "From Books to Film," "Biographies and Memoirs," "Covering the Celebrity Beat," and two "Trends in Publishing" panels. He is an active member of IWOSC and PEN-USA.

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Everything Web: An Evolving Medium

Monday, February 28, 2011

Our electronic world is unfolding daily, with the Web at the forefront of its evolutionary fluctuations. We have leaped in capabilities from Pong to Wii, much like the elevator lifted us off the staircase. Consequently, our current technology presents a vast array of marketing tools, communication tools, and fun stuff, much of which is inexpensive, just plain free, and yet daunting. Simple code has given way to complex social applications, blog applications, media inventions, as well as sweeping changes in writing and its re-defined place in the world. How do you fit in?

Our panel will discuss the newest applications, how they are used, abused, and how to simplify their execution. Once you have more or less mastered WEB 101 (which we will present in seminar on Saturday, February 19), you would be well advised to stay current by upgrading and expanding your applications and hardware. Our experts will guide you through this process.

Our panelists:

Cliff Allen has been helping companies with their Internet marketing since 1992.  He is the CEO of SureToMeet.com, an online meeting and event registration system. Cliff began his computer industry career in 1973 when he left the broadcast industry to start his own software company serving the advertising industry. He later established a high-tech advertising and public relations agency.

In 1995 his company developed a line of Web personalization products that helps online marketers tailor Web content to the needs and interests of their customers. Cliff has co-authored three books about Internet marketing, the latest being “One-to-One Web Marketing,” published by John Wiley & Sons.

Today, his team is helping groups and organizations grow attendance at their events and meetings by using SureToMeet.com.

Steven Sanchez is the founder and CEO of INEXUS.COM, a Los Angeles-based firm that consults, builds and promotes Internet business solutions. For the past 18 years, he has worked with leading companies in industries such as travel, health and racing to create web sites that work for both business and consumers. Steven has helped companies both large and small start their web businesses and publish online. He has also served as technical editor on bestsellers such as “Homepage Usability and “Web Design on a Shoestring.”

He enjoys photography, travel, sailing and scuba diving. He lives in Los Angeles with his wife and four children and is, of course, writing his next book about starting and growing a profitable website business.

Moderator:
GARY YOUNG
worked with Jean Kennedy Smith as a coordinator for the National Very Special Arts Festival. His plays have been produced at the Kennedy Center, Lincoln Center, the White House, the Smithsonian, and throughout the US and Europe. His one-person play, “ON HOLD: The MYTH of Male Maturity,” premiered in England and he will perform the show in LA, “soonish,” with a companion book, “The Immature Male Handbook.” His book, “LOSS AND FOUND: Surviving the Loss of a Partner,” co-written by his wife, Kathy, is used in colleges throughout the country. Gary has been IWOSC’s Director of Professional Development, creating and producing our acclaimed programs for several years. He is the President of the Publishers Association of Los Angeles (PALA), Executive Director of the Lifetime Achievement Foundation, and a Vice-Chair of the Alliance of Los Angeles Playwrights (ALAP). His newest book, “Social Networking for the Anti-Social,” will be published soon.

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The Future of Publishing

Monday, January 31, 2011

According to Andre Schiffrin, former head of Pantheon Books, "The publishing world has been through more changes in the past 10 to 15 years than it had in the 100 years before that." And the facts seem to bear him out. Twenty years ago, there was no Internet (to speak of), self-publishing was strictly in the "vanity publishing house" ghetto, and partner- and small-press publishing barely existed. Ten years ago, there was no Wikipedia, Facebook, Twitter, or YouTube. Even five years ago, "online publishing" and "E-books" were still considered fringe.

Today, all that has changed — and with these massive changes, the ability of authors to adapt is the key to their ability to survive (and maybe even thrive) in their careers. How will writers navigate the brave new world of "Publishing 9.0"? What new opportunities — and pitfalls — do the switch to E-books, Kindle, and iPad apps have for authors? How has the change from emphasizing career-pro authors (e.g., Stephen King, Joan Didion) to "overnight superstar" authors (e.g., Justin Bieber, Monica Lewinsky, Christine O'Donnell) changed what — and who — editors and agents are looking for? How have new electronic platforms affected self- and small-press publishing, and is being an author, even with an agent and access to big houses, an economically viable career in itself anymore? What does the future look like for books in general?

These are just a few of the questions IWOSC's January 31 panel, "The Future of Publishing," will deal with. A stellar panel from all aspects of the publishing industry, from agents and online publishing experts to veteran publicists and bookstore staff, will discuss deal these issues.

Our panelists will include:

KIM-FROM-LA (Dower) runs one of the longest-established and most prestigious book publicity agencies in Southern California, with clients that have included the bestselling likes of Carolyn See, T. Jefferson Parker, and Kelly Lange, among many others. Kim has moderated panels on Literary Agents and Book Publicity for the Los Angeles Times Festival of Books, is an active member of PEN-USA, and served on our last IWOSC "Trends in Publishing" panel in January 2008.

Kim is also the author of the hilarious, touching, and highly acclaimed brand-new book of poetry, AIR KISSING ON MARS (Red Hen Press).

ELLEN REID earned her reputation as one of the nation's premiere book shepherds and book consultants by working with authors in establishing their own independent venues as well as producing files of the book that can be self-published or published by others. She also consults on maximizing Kindle applications, including eBooks on the iPhone and the Sony Reader, etc.

Ellen is the author of PUTTING YOUR BEST BOOK FORWARD, which has won several literary awards — as have many of her author clients. Her website is: BookShep.com

BRAD INMAN is founder and CEO of VOOK.com, after having founded several successful web-based companies over the past decade. VOOK is a premier new company dealing with E-books, Online Publishing, and "trailers" and online/electronic promotional materials and "apps" for books and authors. Earlier this year, Brad was the star panelist at BookExpo's panel on the future of publishing and electronic books/rights.

Vook has created an innovative platform where all forms of media come together to create a new experience. With the vast migration of text to a digital format, Vook is able to provide innovative enhancements that to create a new generation of smart books.

For nearly a decade, TYSON CORNELL was head of publicity for West Hollywood's legendary "Bookseller to the Famous (and Infamous)," Book Soup, where he coordinated signings for authors like Hunter Thompson, William T. Vollmann, Joan Didion, Tom Wolfe, Norman Mailer, Ray Bradbury, Dominick Dunne, Gore Vidal, Jonathan Safran Foer, Benjamin Kunkel, David Sedaris, plus innumerable celebrities and political figures (as well as our moderator Telly Davidson).

In November 2009, he founded Rare Bird Literary Events, which did PR for the Beverly Hills Lit Fest, the PEN Lit Crawl, West Hollywood Book Fair, and produced events with Marlo Thomas, Oliver Stone, Matt Taibbi, Michael Penn, and others. Tyson also co-founded the flourishing new small press Barnacle Books with his Book Soup colleague Charles Day, and was chosen as one of Publisher's Weekly's "40 Under 40" notable names in publishing. His website is: RareBirdLit.com

For more than three decades, ASHLEY GRAYSON has run the Ashley Grayson Literary Agency, a full-service literary agency representing authors to publishers, in Southern California.

Ashley represents commercial fiction (urban fantasy, thrillers, young adult) and some non-fiction. Ashley discovered Christopher Pike, and represents bestselling authors including Bruce Coville, Barb and J.C. Hendee, Carrie Vaughn, and John Barnes. He is an active member of AAR (Association of Authors' Representatives), and blogs at GraysonAgency.com/blog.

CAROLYN GRAYSON has been an active agent with the Ashley Grayson Literary Agency for more than 15 years. She represents fiction (including women's fiction, romance, urban fantasy, young adult), and some non-fiction projects (self-help, true crime). The Agency is active in selling international rights and media rights. Carolyn is a member of AAR and Romance Writers of America.

Moderator:
TELLY DAVIDSON is author of the award-winning TV's GROOVIEST VARIETY SHOWS, which was cited by the Emmy Academy, NPR, and several national newspapers, and the forthcoming novel POP CULTURE, as well as developing several media tie-in projects on films and TV shows.

Telly's film and TV reviews have been published in over a dozen magazines and commercial websites; he has worked on specials for NBC, the American Film Institute, and on the new PBS documentary PIONEERS OF TELEVISION II as well as its Emmy-nominated forerunner.

Telly has hosted or been a part of earlier IWOSC panels like "From Books to Film," "Biographies and Memoirs," "Covering the Celebrity Beat," and the last "Trends in Publishing" panel 3 years ago, and is an active member of IWOSC and PEN-USA.

~~~~~~~ Past 2011 Seminars ~~~~~~~

The Writer’s Compass: From Story Map to Finished Draft in 7 Stages

Saturday, November 19, 2011
10:30 a.m. to 1 p.m.

How do you write the story you want to tell and capture your audience’s heart? Regardless of genre or format, to tell an effective story you must first sort through all the ideas you’ve been toying with—organize them, whip them into shape, and turn them into great writing. In “The Writer’s Compass” Seminar you will learn how to do just that. First we will go over the essential elements of good storytelling using a structure chart. That chart will then become a guide to creating a story map that will tell you what you know about your story, and, more importantly, what you don’t know. Next we will explore additional tools to help you find ideas to fill in what’s missing.

An opportunity for four additional classes will be offered where you’ll learn how to develop your own storytelling compass and the 7-Stage process for more efficiently developing your story.
These stages include:
1) forming and developing ideas,
2) building strong structures,
3) creating vibrant characters,
4) structuring scenes and transitions,
5) increasing tension and adjusting pacing,
6) enriching the language and dialogue, and
7) editing and submitting.

Nancy DoddThe seminar is based on the book
“The Writer’s Compass: From Story Map to Finished Draft in 7 Stages”
by Nancy Ellen Dodd, just released by Writer’s Digest.

NANCY ELLEN DODD teaches screenwriting at Pepperdine University to undergraduate and graduate students and is an academic editor at Pepperdine’s Graziadio Business School. She has studied writing for more than 25 years and received two master’s degrees in writing in various forms from USC. Dodd has received numerous awards for her writing, which includes screenplays, plays, short stories, short films, and novel-length manuscripts, as well as inspirational writing. She also studied writing with several successful, award-winning writers. Dodd’s journalistic career includes publishing more than 130 articles in local and national publications, including interviews with celebrities and business leaders, and she has served as editor of three different publications.

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Radio Publicity: Reach Millions For Free – Without Leaving Home!
Presented by Alex Carroll, Author and Radio PR Expert

Saturday, June 18, 2011
10:30 a.m. to 1 p.m.

Bestselling author Alex Carroll is one of the world’s leading experts on radio publicity. Over the past 10 years he has been a guest on 1000+ radio shows, captured well over $4,500,000 in free radio airtime, and generated more than $1,500,000 in orders directly from listeners … all without spending a DIME on advertising and rarely leaving the comfort of his own home.

Numerous major radio hosts have lauded him as the most popular guest in their history. (He has been on with Rick Dees 19 times!) In this seminar, Alex will show you exactly how to extract a mother lode from the radio publicity gold mine. Whether you’re selling seminars, books, products, services, newsletters, a website, a cause, or a campaign … YOU TOO CAN GENERATE A FORTUNE in radio publicity.

At this IWOSC seminar on Saturday, June 18, Alex will share secrets like:

  1. 3 keys to landing interviews on the “Super Stations” (ones with hundreds of thousands, even millions of listeners), while avoiding the little ones
  2. How to get booked as a guest even if your topic is boring
  3. Why a station’s wattage and market rankings are TOTALLY MEANINGLESS
  4. Getting credentials to get you on the air, even if you’re a nobody
  5. How to create a press kit that will make producers BEG to have you as a guest on their show
  6. Three secrets to getting invited back as a repeat guest … over and over again. VIRTUALLY NOBODY DOES THIS
  7. The ONE SECRET that will get you more radio interviews than ANYTHING ELSE. It’s SO SIMPLE and yet SO FEW people do it.
  8. How to use OTHER PEOPLE’S PUBLICITY to get YOU booked as the guest
  9. A very simple trick to get the host to ask you the questions you want to talk about. It works MORE THAN 95% of the time.
  10. The secret to getting your interview scheduled in a PRIME DRIVETIME slot
  11. Two reasons why taped interviews should be AVOIDED AT ALL COSTS
  12. The secret trick to getting radio hosts to replay your interview over and over again.

…and many more!

OUR PRESENTER:
Alex Carroll is author of Beat the Cops The Guide to Fighting Your Traffic Ticket and Winning and the creator of RadioPublicity.com. He became an expert on traffic tickets when, out of sheer necessity for keeping his job, was able to nullify 8 out of 10 traffic tickets, and has helped others successfully fight their tickets.

Alex has also become one of the top experts in the country on selling products via radio interviews. He has done over a thousand interviews. In one three-week period Alex did 77 radio interviews and sold over $50,000 of his book. Alex now teaches others how to get interviewed on radio for the express purpose of selling lots of products and driving tons of traffic to their websites. He offers a detailed roadmap to successful sales through radio interviews.

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BUSINESS WRITING

Saturday, May 21, 2011

Let’s face it; it’s tough to make a living as a writer. But opportunities exist, perhaps outside your niche, that just might keep the gray matter fresh and the bank account flush.

How many times have you read copy from a business or a website and shaken your head? These folks could benefit from the expertise of a professional scribe. Someone has to write the in-house newsletters, mission statements, and all other forms of communication. Wouldn’t it be appropriate if they hired someone who knows the craft of communication? That’s YOU!

How many times have you read copy from a business or a website and shaken your head? These folks could benefit from the expertise of a professional scribe. Someone has to write the in-house newsletters, mission statements, and all other forms of communication. Wouldn’t it be appropriate if they hired someone who knows the craft of communication? That’s YOU!

- How do get work and what to do once you get it
- Writing for PR and marketing
- Writing advice columns for small business and entrepreneurs
- Stories that cover larger issues such as Wall Street, the economy in general, large corporate finance
- And more

OUR PRESENTERS:
ANDREW HINDES is president and founder of The In-House Writer (www.theinhousewriter.com), a Los Angeles-based copywriting firm that helps businesses increase sales, enhance brand identity and communicate more effectively with customers, investors, employees and the media. The company’s clients have included all of the major Hollywood film studios as well as numerous television networks, talent agencies, production companies and PR firms. The In-House Writer has also created publicity, marketing and corporate communications materials for leading organizations in the technology, lifestyle, business services and non-profit sectors as well as many small businesses. Mr. Hindes is an author and former journalist who previously served as senior writer and film editor for Variety.

KAREN E. KLEIN is a Los Angeles-based columnist for Bloomberg BusinessWeek and The Los Angeles Times. Ms. Klein has also written for Newsday, The Chicago Tribune, Newsweek, The Los Angeles Daily News and Sunset magazine. For more than a decade Karen focused on small business and retirement planning. She is the "Smart Answers" columnist for Bloomberg Business Week and the "Q&A" columnist for the L.A. Times Small Business section. Her "Smart Answers" podcast won a gold medal at the 2009 Azbee Awards sponsored by the American Society of Business Publication Editors. For six years, Ms. Klein wrote the "Retirement Planner" and "Ask the Expert" columns for Newsday. In addition, Karen’s byline has appeared in Entrepreneur and other national business publications. She is a longtime member of IWOSC.

MARK MILLER has worked as a marketing communications manager, a creative director and a senior copywriter within industries such as accounting, real estate, law, mortgage, direct mail, non-profit, national membership associations, media and entertainment. Mr. Miller is currently a marketing specialist for High Impact Marketing, where he performs marketing consulting work for a variety of professional service organizations.  Some of the firms for which Mark has worked include Stonefield Josephson Accounting, O’Melveny & Myers LLP, KB Home, KCET Television, U.S. Sales Corporation, and ToyTime.com. Mr. Miller is also an experienced comedy writer. While Mark says he is delighted about his success thus far, he admits that he'd trade it all for immortality, limitless wealth and inner peace.

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A Proposal and Query Workshop

Saturday, April 16, 2011

So you've got a story to tell. You've done your research, you know this is not a movie or a magazine article. You're committed to write a book. How do you get published? If your story is fiction, get your backside in a chair and write it. If it's nonfiction, the first and most critical step is creating a proposal. When you have a proposal, when your novel is in final manuscript, you will need an irresistible query letter that will convince an agent to represent you. Only literary agents have the contacts to get your work seen and read by editors in publishing houses. But how to begin?

Powerhouse writer MARVIN J. WOLF offers practical advice and savvy tips on how to turn your work into an attractive product ripe for picking by the book-publishing establishment. Wolf has written professionally since 1965. In addition to authoring or co-authoring a dozen nonfiction books, his articles have appeared in magazines and newspapers around the world. Wolf collected material and honed his instincts for self-preservation while serving as a U.S. Army infantryman, Ranger School instructor, basic training drill instructor, combat photographer, public affairs officer, communications-electronics officer and company commander. Later, he worked in creative advertising positions for Foote Cone, Wells Rich Greene and in employee communications for Northrop, Transamerica, and Avco before becoming an independent writer in 1978.

In partnership with veteran screenwriter Larry Mintz, Wolf took up screenwriting in 2001. Their script "Ladies Night," based on a chapter of Wolf 's 1988 book "Platinum Crime," aired in February 2005 on the USA Cable Network, as did "The Pierre Heist," based on another Wolf book. Wolf's books include "Buddha's Child" (St. Martin's, 2002) the wartime memoirs of former South Vietnam Prime Minister Nguyen Cao Ky; and "Where White Men Fear To Tread " (St. Martin's, 1995), the autobiography of Native American activist and film actor Russell Means. His "Beating The Odds" (Scribner's, 1991) recounts the life story of ABC Television founder Leonard Goldenson. In addition, he's written several true-crime anthologies, including "Fallen Angels, Chronicles of Los Angeles Crime and Mystery " (Ballantine, 1986), long considered a minor classic of its genre. Wolf is a charter member of IWOSC and served four terms as president. He's now working in on his second novel, "The Aleppo Codex."

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BOOK COVERS and TITLES: Intention, Attention, Inspiration

Saturday, March 19, 2011

Your book title, cover imagery and interior design are the most important parts of your book. Yes, the book content is the focus, but without the other components working for you, your book will not attract the attention it needs.

Your book COVER has 3-7 seconds to fulfill three immediate needs: 1. catch attention  2. create an emotional response  3. inspire an action. It's science, it's metaphysical and mathematical, and it's fun.

An on-target book TITLE and subtitle will not only place you correctly on the Internet, it also shows your audience who you are and what to expect.  This seminar will present option pros and cons.

Our seminar presenter is a professional book designer/consultant, Karrie Ross.  Here are some of the topics that will be discussed:

  • The book cover and title in today's emergence of POD and electronic media.
  • How the cover design or title affects the promise of a book.
  • Choosing the cover image: photo, illustration, or...?
  • Colors and how appropriate they are for your book.
  • How a misused typeface can make a potential buyer not see your book.
  • Can you save money on your cover design? Questions will be answered.
  • The importance of interior book design.
  • How to create a compelling title and subtitle.

Karrie RossPresenter Karrie Ross will illustrate the seminar with some examples of her work and will share their stories.

This INTERACTIVE seminar will also provide you with an opportunity to present your existing or proposed book cover design, book title and subtitle for a constructive critique. Please print and bring the following to the seminar if you wish to have them commented on:  existing or proposed book cover; title and subtitle options (big enough to show the room); your book's introduction or foreword (if a long one... print 1-2 pages) and PRINT OUT YOUR QUESTIONS.

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Web 101: The Basics
Seven Things Writers MUST Do to Succeed on the Web, plus Building Your Platform, & Making Money

Saturday, February 19, 2011Steven Sanchez, speaker

Does your website need help? Do you need to build a home page but aren’t sure where to start or how to do it? Are you confused about what a writer really needs to know about “TGIF” (Twitter, Google, the iPhone, and Facebook)? Do you have a website but aren’t making any money?

If you answered YES to any of the above, you should attend this seminar. We’ll teach you the seven-step P-R-O-C-E-S-S you absolutely MUST follow for starting the right kind of websites (or improving the ones you have), growing your platform, and making money. Whether you’re just starting out or wanting to fine-tune your existing Internet strategy, you’ll learn what writers must know about blogs, keywords, landing pages, list building, your “platform,” search engines, getting website traffic, social networking (e.g., Facebook and Twitter) and drawing an income online. There’s never been a better time in history to be a writer, if you know what to do.

Presenter:
Steven Sanchez is the founder and CEO of INEXUS.COM, a Los Angeles-based firm that consults, builds and promotes Internet business solutions. For the past 18 years, he has worked with leading companies in industries such as travel, health and racing to create web sites that work for both business and consumers. Steven has helped companies both large and small start their web businesses and publish online. He has also served as technical editor on bestsellers such as “Homepage Usability” and “Web Design on a Shoestring.” He enjoys photography, travel, sailing and scuba diving. He lives in Los Angeles with his wife and four children and is, of course, writing his next book about starting and growing a profitable website business.

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Tap Into Your Creative Gold: Ways to Access Your Wild Imagination
Writing Workshop Presented by Terrie Silverman

Saturday, January 15, 2011

We are at our most vulnerable when we are creating. Yet we are at our most original and powerful when we can let go of playing it safe. This workshop will give you the tools to strengthen your unique voice using spontaneous writing, storytelling, drawing and guided imagery to spark the imagination, tap into the subconscious and write from a wild, playful place. Walk a new path with your words. All writing genres welcome.

Presenter:
Terrie Silverman, MFA, is a Writing Coach, Writer/Performer, Artist-in-Residence at Beyond Baroque Literary Arts and founder of Creative Rites Workshops for Writing, Performance & Creative Expression. She's facilitated workshops for the California Arts Council, MOCA, Santa Monica Cultural Affairs Dept., the City of West Hollywood, Los Angeles Women's Theatre Festival, UCLArts & Healing, The West Hollywood Book Fair, Women In Theatre, The Senior Arts Foundation, Inside Out: for under-served/at-risk youth and Screen Actors Guild: Media Access.

Work developed with Terrie includes published memoirs and creative non-fiction, stories featured on NPR, This American Life, The Huffington Post, and award-winning solo-shows touring the country and being produced Off-Broadway.

Terrie's website: CreativeRites.com
Terrie's blog with writing tips/exercises: CreativeRiteing.blogspot.com

~~~~~~~ Past 2011 IWOSC Reads Its Own ~~~~~~~

Sunday, June 12, 2011
3 to 5 p.m.

Free. The public is welcome.
No reservations necessary.

Twice a year IWOSC holds a special FREE event — “IWOSC Reads Its Own” — a spellbinding afternoon of eclectic, eccentric, and exemplary works — from poems to true stories to hilarious monologues and beyond, read aloud by distinguished IWOSC scribes.

Fourteen of IWOSC’s talented member writers will read short excerpts from their work. Their selections may be published, unpublished, or works in progress. We’ll be regaled with their wit, have our emotions stirred, or be plunged into deep thought at the beautiful independent bookstore, Vroman's Bookstore in Pasadena. 

Our members who will read on Sunday:        
Lorene Garrett
Marvin J. Wolf 
Catherine Yesayan 
Larry Maisner 
Nichelle Holliday 
J Michelle Newman 
Peter Balaskas 
Erica Miner 
Harold D. Anderson 
Sue Zeidler 
Gerald Jones 
Susan Lindau
Nancy Shiffrin 
Gary Young

Location:
Vroman's Bookstore
695 E. Colorado Blvd
Pasadena, CA 91101
626-449-5320

There is plenty of parking on Colorado and neighboring streets.

~~~~~~~ Past 2011 Parties ~~~~~~~

IWOSC’s Annual Holiday Bash!

Wednesday, December 7, 2012
6:00 p.m.
No-host cocktails or hotel tour
(both optional)
7:30 – 10:00 p.m.
Dinner and program

Kick off the season in style at IWOSC’s annual Holiday Bash at the Biltmore! Follow the tradition of presidents, celebrities, dignitaries, and IWOSC writers by celebrating history, architectural splendor, and creativity at the beautiful downtown Millennium Biltmore Hotel!

Join your fellow scribes and guests at one of Los Angeles’s most beautiful locations.

We’ll meet for no-host cocktails in the gorgeous Rendezvous Court,
or take an escorted tour of the hotel including the elegant ballrooms and indoor pool.

At Smeraldi’s Restaurant, we’ll dine on the Biltmore’s famous custom pasta bar with all the trimmings, salad, beverages (non-alcoholic included with dinner; no-host bar available) and great desserts.

Awards and drawings follow,
and maybe some surprises.

Location:
Millennium Biltmore Hotel in downtown Los Angeles
506 South Grand Avenue, Los Angeles, CA 90071

Parking:
Event parking, $6.00 flat rate with the hotel valet.
Parking also available at Pershing Square Garage.

IWOSC’s Summer Party!

Sunday, August 14
5:00 p.m. - 8:00 p.m.

We wined, dined and socialized with fellow writers alfresco at a private home in a beautiful tucked-away section of Historic West Adams!

Many of us took advantage of a tour of this historic home as well as escorted tours of the surrounding neighborhood. Our hostess, then our own Don Henderson performed for us to top off the evening.

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