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Past 2015 Events


Events and Activities for Southern California Writers

MARKETING YOUR WRITING: Tried, True and New Ways to Find Your Audience — and Get Them to Buy!

Monday, June 29, 2015
7:30 to 9:15 p.m. (networking follows the program)

More books are being sold to more people than at any other time in history. But they aren’t primarily or necessarily being sold as paper or in traditional bookstores. Consider this quote from Chris Anderson, editor-in-chief of Wired magazine:

“The average Barnes & Noble carries 130,000 titles. Yet more than half of Amazon's book sales come from outside its top 130,000 titles. Consider the implications: If the Amazon statistics are any guide, the market for books that are not even sold in the average bookstore is larger than the market for those that are. In other words, the potential book market may be twice as big as it appears to be, if only we can get over the economics of scarcity.” Chris Anderson, “The Long Tail.”

Today there are more means, more opportunities and more help to promote and sell your books to a worldwide audience. The difference, and the GOOD news, is that your success is now directly in YOUR hands. But your writing will not sell itself.

You need to know where your audience can be found and the best way to reach them. (It might NOT be a book signing or Facebook.)

You need to know how they want to consume your writing. (It might not be a hardcover paper book.)

You need to know how to reach them inexpensively and quickly (without annoying them and yet encouraging them to buy your writing).

You need to know what other successful authors are doing TODAY (and what successful authors are doing to be ready for tomorrow).

For our annual Marketing panel, we have gathered experts in what is working today and what they are teaching others to do in the future. This is your opportunity to learn how to improve your own marketing efforts and sell more books.

They’ll be discussing reaching your audience, your website, blogging, social media, audio, video, traditional marketing and new tips, tricks, hints and shortcuts. And, of course, your questions.

Come prepared to learn something new to improve what you’re doing and to get your marketing questions answered.

Our stellar panel will include:

CAROLYN HOWARD-JOHNSON is a journalist, poet and multi-award-winning author. She was an instructor for UCLA Extension’s Writers’ Program for nearly a decade. Carolyn has penned effective media releases for celebrity designers including Pauline Trigere, Rudy Gernreich, and Christian Dior. She has a multi- award-winning series of "HowToDoItFrugally" books for writers. Her marketing campaign for the second book in that series, "The Frugal Editor," won the Next Generation Indie Best Book Award.

Carolyn was honored as Woman of the Year in Arts and Entertainment by the California Legislature. She received the Character and Ethics award for her work promoting tolerance and the Diamond Award in Arts and Culture from her community's Library and Arts and Culture Commission. She was named to Pasadena Weekly’s list of fourteen San Gabriel Valley women who "make life happen.” See Carolyn’s blogs for writers at SharingwithWriters.blogspot.com.

KATE SEXTON KAISER. Beginning as a music journalist turned publicist, Kate Sexton Kaiser’s career spans 40 years of involvement in the most exciting industries of her generation. From rock and roll in the ‘60s and ‘70s to the digital/Internet revolution of the late ‘80s and ‘90s, she has been a marketing professional for Fortune 100 companies, small startups, and nonprofits. She opened Kathleen Kaiser & Associates in 1993 which now focuses on working with the literary and arts communities. With four published books and three plays under her belt, Kate understands how authors are often confused by the new world of marketing books and themselves. She aids authors to navigate social media, build audience, and sell books.

Kate is the executive director of the Pacific Institute for Professional Writing (PIPW), president of the Small Publishers, Artists & Writers Network (SPAWN), past president of the Ventura County Writers Club, producer of the 805 Writers’ Conferences, and serves as a volunteer media and marketing instructor at the Ventura County Community Foundation.

DANA NEWMAN founded her literary agency, Dana Newman Literary, in Los Angeles in 2010. She represents authors of practical and narrative non-fiction in the areas of memoir, biography, business, self-help, parenting, popular science and technology, lifestyle/wellness, and popular culture. On the fiction side, she looks for literary fiction and upmarket women's fiction. She is also a transactional and intellectual property attorney, focusing on contracts, copyrights, trademarks, and licensing. She has extensive in-house legal experience in the entertainment and technology fields. Dana holds a B.A. in Comparative Literature from U.C. Berkeley and a J.D. from the University of San Francisco School of Law.

PETER K. STUDNER, author of the new “Super Job Search IV,” has been responsible for key international manufacturing, marketing, and sales operations as well as turnarounds in the US and Europe. He practices outplacement in Los Angeles, helping thousands of men and women make successful career changes and trained independent consultants and corporate human resources professionals in how to deliver effective outplacement programs. Studner has been on the faculty of the University of California at Los Angeles (UCLA Extension). He is an Apple developer.

His book “Super Job Search” received the Benjamin Franklin Award for “Best How-To Book,” presented by the Independent Book Publishers Association (IBPA). It also has won awards from the American Library Association (“Best of the Best”) and from Quality Books, Inc. Mr. Studner is the author of “Le Guide du CV – Votre Coach Pour l’Emploi,” published in France by MAXIMA and in North America by Jamenair Ltd., as well as a British edition of “Super Job Search” published in the United Kingdom. He is the author of five children’s books and one business thriller.

STEVEN SANCHEZ is an international bestselling author who helps people build the right platforms for their unique businesses. For over 20 years he developed and managed integrated Web marketing solutions for industry-leading companies. Steven has conducted numerous workshops on all aspects of internet marketing, from social media management to website development. He has also contributed to several bestselling books on business success, homepage usability, and Web design on a shoestring. Steven is currently working on a better book marketing book, as well as developing websites on Writers using WordPress and what smarter writers are doing to develop their platforms, connect with their audience, and sell more books.


Veterans Memorial Building
4117 Overland Avenue
Culver City, California
Parking entrance on Culver 
Corner of Culver Boulevard.
Map of location.
Parking is free.

Note: Wear layered clothing as the temperature in the room can vary.

IWOSC members - free

Non-members - $15

Reservations by email only.
Reservation deadline: space permitting, 5:00 p.m. Sunday, the day before the meeting.

To reserve:
Email the IWOSC office with "IWOSC Reservation" and the date or meeting month in the subject line.
Be sure to tell us your first name, your last name, a phone number, and whether you are a member or not.

Your name will be on a list at the check-in table.
For proof of your reservation, bring a printout of your email or show a smartphone version of your “sent” email or confirmation. Please arrive before 7:20 pm to be seated. Doors open to everyone at 7:20 p.m. and people will be admitted as space permits.

If you have a blocker such as Boxbe, be sure to add info(at-sign)iwosc.org to your OK list or you will never see your confirmation.

If you reserve and can not attend, please email our office to let us know.
For information call 310-773-8075.

Future IWOSC General Meeting/Panel Discussion

As a rule, IWOSC meetings are the 4th Monday of the month.
We don't hold meetings in August or December, opting for parties those months.

Our July 27 meeting is being shaped right now. We'll have that info to you soon so save the date!

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with Steven Sanchez

Saturday, July 18, 2015
10:30 am to 1:00 p.m.

WordPress! You’ve heard and keep hearing the name. “THE way you should set up your website.” “THE way Google will better rank your website.” “THE #1 choice people are using to get their message, their writing, out to the world.”

Maybe you’ve heard that it can be difficult. Maybe you’ve even tried to use it and got stuck. Maybe you reasoned, “That’s fine for someone else, but I’ll stick to what I have.”

Maybe you should check it out again … just in case. Or maybe you should find out what a veteran website developer and writer wants to share with you to help you reach more people with your writing.

Did you know these OUTSTANDING statistics?
· 23% of ALL websites globally use WordPress
· 50,000 new WordPress websites are added EVERY DAY
· 555 MILLION posts were published on WordPress sites just LAST YEAR

So what do all those website owners know that you don’t? Can they all be that tech-savvy? Maybe you should take another look?

Would you like to know:
· What’s absolutely ESSENTIAL to include in your website?
· What’s new with WordPress that has everyone so excited?
· How can you set up a complete website with WordPress without spending a fortune?
· How can you completely freshen or change the look of your site without having to touch every page?
· How can you do things like link to your book on Amazon, include a YouTube video or Facebook post, or add new capabilities to your website without knowing how to program?
· How can get your website noticed by Google?
· What are the best plugins you could be using for free?
· And much, much more!

Invest a few hours of your time to learn something new that can make your life easier, save you money and improve your presence to the world.

About our Presenter

STEVEN SANCHEZ is an international bestselling author who helps writers build the right platforms for their unique opportunities. For over 20 years he developed and managed integrated Web marketing solutions for industry-leading companies. Now he recommends WordPress as THE solution for nearly ALL websites. Steven has conducted numerous workshops on all aspects of Internet marketing, from social media management to website development. He has also contributed to several bestselling books on business success, homepage usability, and designing a website on a shoestring. Steven is currently working on several books for writers, as well as developing WordPressforWriters.com to help smarter writers develop their platforms, connect with their audience, and sell more books.

Veterans Memorial Building
4117 Overland Avenue
Culver City, California
Corner of Culver Boulevard.
Parking entrance on Culver. Parking is free.

Wear layered clothing; the room is usually comfortable, but the temperature can vary.

IWOSC members: $15
Non-members: $35
If you pay for the meeting and decide to join that day, you will be credited for the member rate.

Reservations Required — Space is limited.
Reservation deadline: 5 p.m. the Friday before the seminar.

For further information you may phone 310-773-8075 or email the office.

Reservations are by email only.
Send your reservation email to the IWOSC office, info(at-sign)iwosc.org
When reserving:
Please write “IWOSC Reservation – [the date] seminar” in the subject line.
Provide your first name, your last name, a phone number, and let us know whether you are a member or not so we can accurately list you on our check-in sheet.

You will receive a confirming email from IWOSC, and your name will be on a list at check-in. For proof of your reservation, bring a printout of your email or show a Smartphone version of your “sent” email or confirmation. Doors open at 10:00 a.m. Please arrive by 10:20 a.m. to be assured a seat.

People without reservations will be admitted as space permits starting at 10:20 a.m.

If you have a blocker such as Boxbe, please add info(at-sign)iwosc.org to your OK list or you will never see your confirmations.

NOTE: If you reserve and can not attend, please email the IWOSC office (info(at-sign)iwosc.org) or (310) 773-8075 to let us know.


Future IWOSC Seminar/Workshops

As a rule, IWOSC seminars are held on the 3rd Saturday of each month.
We don't hold a seminar in August or December as those are our party months.


IWOSC's monthly drop-in satellite sessions are free and open to all writers — both members and non-members.
Bring your writing, your ideas, problems, questions, and complaints. Receive support, laughs, juicy controversy, and plenty of networking. And please support our hosts by purchasing snacks and other products.

Los Angeles Westside Satellite

Our Westside Satellite in Santa Monica serves writers from the Palisades south to LAX, and those in Culver City, Inglewood, Ladera Heights, Westwood--even Beverly Hills.

This Westside of Los Angeles Satellite meets the 2nd Thursday at 10 a.m. at the Santa Monica Bay Woman's Club in Santa Monica.

The July 9th meeting is a special presentation
Authorpreneur: Managing YOUR Publishing Business

Success in any business requires an entrepreneurial investment. Publishing is no different. For the writer, the decision to pursue traditional publication or publishing independently in not as simple as some suggest—not even the money equation. Author skills and track records are not equal—therefore the path which will produce the best quality for you and your brand must be an informed, individual choice. This workshop will explore the successful business model for you, once your finished—meticulously edited—manuscript is complete.

Darlene Quinn is an award-winning author and journalist from Long Beach, California. Her series of novels, Webs of Power, Webs of Fate, Twisted Webs, Unpredictable Webs and Conflicting Webs (released in 2015)have garnered International critical acclaim and have given her an avid fan base around the world.

Hosted by: Vickey Kalambakal

Next meetings:
Thursday, July 9
Thursday, August 13
Thursday, September 10
Thursday, October 8

Time: 10 to 11:30 a.m.

Santa Monica Bay Woman's Club
1210 4th Street
Santa Monica, California 90401

We alternate between reading our own work, listening to a speaker, or just going around the table asking questions, sharing gripes and discussing insights.

Parking: You can park for free in the small lot south of the Woman's Club, but due to other events, you may have to wait 10 minutes or so to retrieve your car afterward. Parking is also available in the city lot next door; the first 90 minutes are free.

Admission: There is a fee of $3 per meeting. This fee is donated to a charity.

RSVPs are appreciated, but not necessary.
Please email Vickey with your RSVPs or questions.

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Los Angeles Pasadena/Altadena Satellite

IWOSC's Altadena/Pasadena Satellite includes writers from the San Gabriel Valley (Arcadia, Monrovia, and points East); Glendale, Montrose, Eagle Rock and points South; and La Canada, La Crescenta, Tujunga, Sunland, and points West; but we welcome anyone who is willing to face Friday morning traffic to get to the Coffee Gallery in Altadena.

We meet the 2nd Friday of the month at Coffee Gallery.

Hosted by: Jane Neff Rollins

Next meetings:
Friday, July 10
Friday, August 14
Friday, September 11
Friday, October 9
Friday, November 13
Friday, December 11

Time: 8:30 a.m. to 10 a.m.

Coffee Gallery
2029 N. Lake Avenue
Altadena, California 91001

Free to both IWOSC members and non-members.
However, we'd like you to purchase coffee or a snack in support of our host.

For more information about this satellite,
write to Jane Neff Rollins or call her at (818) 957-3405.

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Los Angeles West San Fernando Valley (Woodland Hills/SFV) Satellite

IWOSC's San Fernando Valley Satellite meets in Sherman Oaks (pretty much) each 2nd Wednesday. If you live in the area or just happen to be around at meeting time, come join Sylvia and fellow scribes in a free-flowing exchange of ideas about their work and the writing business.

Hosted by: Sylvia Cary

Next meetings:
Wednesday, July 8
Wednesday, August 12
Wednesday, September 9
Wednesday, October 14

Time: 10:15 to noon

Crown Books at the Promenade
6100 Topanga Canyon Blvd Suite 1340
Woodland Hills, CA 91367

Free parking in the shopping center

Free to both IWOSC members and non-members.

For any questions write to Sylvia Cary.

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Los Angeles South Bay Satellite

IWOSC's South Bay Satellite is for writers from LAX south to the Palos Verdes Peninsula and even Long Beach, and from Torrance, Gardena and Carson west to Redondo, Hermosa, and Manhattan Beach. If you are a writer who lives or works anywhere in California's South Bay area — or would like to make the trip to attend — we welcome you to this independent writers satellite group.

We meet on the third Tuesday of each month.

Hosted by: Barbie Herrera (with thanks to Joan Rodman for her years of greatleadership and coordinaion)

Next meetings:
Tuesday, July 21
Tuesday, August 18
Tuesday, September 15
Tuesday, October 20

10:00 a.m.

Marmalade Cafe in El Segundo
2014 Park Place
(just east of PCH, a block north of Rosecrans)
El Segundo, California

Free to both IWOSC members and non-members.

If you have any questions/suggestions about this satellite, please write to: Barbie Herrera, BarbsArt at RoadRunner.com

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Orange County Satellite

Centrally located in Tustin, IWOSC’s Orange County Satellite serves writers from as far south as San Clemente and Mission Viejo, west to Newport and Huntington Beach, north to Fullerton and Brea, and Orange, Yorba Linda, and Anaheim Hills to the east. We invite you to come meet and share wtih fellow scribes.

This group meets the first Wednesday of every month in the evening, from 7:00 - 9:00 p.m at Zito’s Bar and Grill.

Hosted by: Andrea Ring

Next meetings:
Wednesday, July 1
Wednesday, August 5
Wednesday, September 2
Wednesday, October 7
Wednesday, November 4
Wednesday, December 2

7:00 - 9:00 p.m.

Location — new:
Zito’s Bar and Grill
17320 17th St.
Tustin, CA 92780

Free to both IWOSC members and non-members. Food/beverage purchase is not required, but in appreciation of our restaurant host, it is suggested. If you’re going to order food, please arrive early so you can order and get your food before the meeting starts.

Reservations are not required, but a quick email to Andrea letting her know you’re coming would be appreciated. Contact her at aring633 at gmail.com.

The group aslo has its own web page at IWOSCOC.weebly.com.

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Ventura County Satellite (Thousand Oaks)

IWOSC's Ventura County satellite enables writers to meet monthly. It has been meeting every 2nd Thursday of the month from 10 a.m. to 12 p.m. at Linda Parks, County of Ventura Board of Supervisor, Second District Office at 625 West Hillcrest Drive, Thousand Oaks, CA 91360. However, any of these details may change in October.

Hosted by: Sharon Schnell.

Next meetings:
This satellite will be on hiatus until October. Please check back for details closer to October. In the interim, and always, you are welcome to attend the Woodland Hills satellite or any others.

Free to both IWOSC members and non-members.

IWOSC Reads Its Own — Everyone is invited!

Sunday, August 9
2:00 to 4:00 p.m.


Vroman's Bookstore
695 E. Colorado Blvd
Pasadena, California 91101

There is plenty of parking on Colorado and neighboring streets.

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Some of Our Past Events

Wondering what other events and types of events we've had?

Past 2006 events ~ Past 2007 events ~ Past 2008 events ~ Past 2009 events ~ Past 2010 events
Past 2011 events ~ Past 2012 events ~ Past 2013 events ~ Past 2014 events ~ Past 2015 events